Generac Power Systems

  • Vertical Marketing Manager

    Job Locations US-WI-Waukesha
    Job ID
    # of Openings
    Posted Date
    3 weeks ago(2/28/2019 10:40 AM)
    MKTG - Marketing
  • Overview

    Generac Mobile – Work with the leader in the power industry! Our office in Waukesha, WI is seeking a Vertical Marketing Manager.


    The Vertical Marketing Manager (VMM) is responsible for driving sales and profitability for specific vertical markets within our Generac Mobile business group.  The VMM leads the development of marketing plans, programs and campaigns for assigned vertical markets to support the achievement of company sales goals and objectives.  This position reports directly to the Senior Marketing Manager.


    Essential Duties and Responsibilities:

    • Develop and implement strategic marketing plans, programs, campaigns and tools to build brand awareness and generate leads in assigned vertical markets.
    • Work with marketing, sales and product management to gather market, customer, channel and competitive information to get a pulse for the business within the assigned vertical markets.
    • Understand markets and synthesize data to provide the basis for actionable and effective marketing programs and tactics.
    • Identify target customers/personas and development of “Value Propositions” for assigned markets.
    • Responsible for all marketing and communication activities within assigned vertical markets including planning, budgeting, project management, execution and success metrics.
    • Drive marketing projects and facilitates cross-functional communication and education to ensure overall project and businss success.
    • Communicate regularly with project stakeholders.
    • Proactively manage scope changes, indentfy potential issues and roadblocks and work to resolve issues.
    • Diplomatically navigate constantly shifting priorities.


    Basic Qualifications:

    • Bachelor’s degree in Marketing, Business, Communications or related field
    • Minimum 3 years of experience in marketing, sales, communications or related field

    Preferred Qualifications:

    • Demonstrated experience in lead generation and digital marketing strategies and tactics, as well as lead nurturing and management best practices and programs
    • Experience working with Oil and Gas and/or Construction industries strongly preferred.
    • Strong copywriting and editing skills


    Physical Demands:  While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel required.


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