Generac Power Systems

  • Marketing Intern

    Job Locations US-WI-Waukesha
    Job ID
    # of Openings
    Posted Date
    2 weeks ago(12/5/2018 11:57 AM)
    MKTG - Marketing
  • Overview

    Generac Power Systems – Work with the leader in the power industry! Our office in Waukesha, WI is seeking a Marketing Intern.


    The Marketing Intern will gain valuable exposure and experience across almost all elements of the marketing function and marketing communications. The Marketing Intern will be involved in helping to coordinate, implement and maintain national, regional, and local lead-generation marketing programs, including advertising campaigns deployed on broadcast, print, digital, and social media platforms, and the creation of promotional campaigns; all for Generac’s home standby generators. The involvement in these programs will enable you to gain insight to marketing programs that build awareness, drive demand and ultimately grow sales. You will have gained valuable experience in project management, program management and marketing communications tactical development. In short, you will not only have specific projects you can highlight but also broader experience upon which you can build.


    Essential Duties & Responsibilities:

    • Work directly with advertising team to launch promotions and advertising campaigns to promote the sale of home standby generators and potentially other Generac residential products.
    • Support Generac residential product launches, as required.
    • Work collaboratively with other marketing team members to effectively coordinate marketing projects in support of the programs and promotions. Coordinate marketing project statuses and timelines for the advertising team.
    • Execute marketing tasks associated with projects that grow Generac brand awareness and sales, which may include dealer communications, reports, website content and other related materials such as brochures, visual presentations, newsletters, direct mail pieces, press releases, and other marketing materials.
    • Perform other duties as assigned.


    Minimum Qualifications:

    • Currently pursuing a Bachelors or Masters Degree in Marketing or related field.
    • The ability to work 15-20 hours during the school year and full-time during school breaks.

    Additional Qualifications:

    • Good verbal and written communication and interpersonal skills;
    • Ability to work independently and as part of a team;
    • Ability to manage multiple projects and deadlines;
    • Solid attention to detail, including proofreading proficiency.                      

    Preferred Qualifications:

    • Sophomore status or above in the degree-seeking program.
    • Strong computer skills in the Microsoft Office Suite (e.g., PowerPoint, Word, Project, Excel, Access);

    PHYSICAL DEMANDS: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.


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