Generac Power Systems

  • Product Manager

    Job Locations US-WI-Waukesha
    Job ID
    # of Openings
    Posted Date
    2 months ago(12/4/2018 4:18 PM)
    ProdMgmt - Product Management
  • Overview

    Generac Power Systems – Work with the leader in the power industry! Our office in Jefferson, WI is seeking a Product Manager for Pumps and Pressure Washer.  The Product Manager develops and drives product strategy cross functionally with P&L responsibility in the assigned product category. This role is responsible for product lifecycle management and ensures the successful launch of new products, prioritizing strategies based on market analysis and business capabilities. The Product Manager gathers and maintains category research and synthesizes data into facts and trends that validate company direction on product development, driving innovative three year product roadmaps in collaboration with other business leaders. The incumbent understands product quality metrics and communicates issues to the appropriate groups, contributing to problem solving and resolution.


    Essential Duties and Responsibilities:

    • Develops product category strategy to drive revenue and profitability for assigned product lines, including specific, measureable goals such as percentage of market share, net sales, product revenue and margin growth.
    • Works closely with other product managers to integrate CORE technology strategies around engines and alternators into the strategic development plans for all global Generac products utilizing those technologies.
    • Prioritizes creation of strategies against business needs and market demand.
    • Gathers and maintains category foundational research. This includes industry- and consumer-focused research (e.g., industry outlet share, market share, and retail sales by price tier, competitive product profiles, consumer “pain points” and usage/attitude research).
    • Synthesizes data into facts and trends that validate company direction on product development.
    • Serves as knowledge expert in product category relative product capability, technical specifications and features, as well as market drivers and the competitive landscape.
    • Drives innovation-based three year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
    • Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category.
    • Utilize formal and informal communication to drive product strategy across the organization, gaining buy-in from broad stakeholder base in a matrix environment.
    • Collaborate across functions and lead indirect teams to move projects through the stage gate development process.
    • Drive activities and execute on strategies to support the sales team and process at key launch events or product milestones.
    • Work collaboratively with the Engineering team to understand critical intellectual property, regulatory standards, legislation in order to update product category strategy as needed.


    Basic Qualifications:


    • Bachelor’s Degree or equivalent experience
    • 3 years of progressive work experience in marketing, product management or engineering

    Preferred Qualifications:

    • Master’s degree in a related field




    Additional Qualifications:

    • Demonstrated capability to gather and utilize market analysis to understand the competitive landscape and drive product development decisions.
    • Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience.
    • Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment;
    • Proven ability to conceive, develop and launch new products using a cross-disciplinary approach;
    • Technical background or experience in at least one of the following areas: air cooled engines, liquid cooled engines, or alternators.
    • Prior experience in marketing consumer durable goods
    • Proficiency in Microsoft Office Suite;
      Excellent written and verbal communication skills
    • Strong presentation skills
    • Effective organizational and prioritization skills
    • Ability to act proactively and identify innovative solutions
    • Ability to read and understand technical information well enough to convey in communication to multiple audiences
    • Ability to work in a fast-paced environment and manage ambiguity with a penchant for action



    Physical Demands:   While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.


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