Generac Power Systems

  • Marketing Intern

    Job Locations US-WI-Waukesha
    Job ID
    2018-14822
    # of Openings
    1
    Posted Date
    1 week ago(10/11/2018 11:52 AM)
    Category
    MKTG - Marketing
  • Overview

    Generac Power Systems – Work with the leader in the power industry! Our office in Waukesha, WI is seeking a Marketing Intern.

     

    The Marketing Intern will gain valuable exposure and experience across almost all elements of the marketing function and marketing communications. The Marketing Intern will be involved in helping to implement and maintain national marketing programs, including Generac’s Industrial Power Trip product demo trailer, the Contractor Rewards program, the marketing execution of sales promotions, coordination of Generac case studies and ownership of project status updates for meeting preparation. The involvement in these programs will enable you to gain insight to marketing programs that build awareness, drive demand and ultimately grow sales. You will have gained valuable experience in project management, dealer relationship development, program management and marketing communications tactical development and will have had visibility across the broader organization. In short, you will not only have specific projects you can highlight but also broader experience upon which you can build.

    Responsibilities

    Essential Duties and Responsibilities:

    • Work directly with dealers to guide and execute the promotion and event plans for Generac’s Power Trip Demo Tour to reach the top engineering firms and to support Powering ahead goals. Provides an opportunity to work closely with key dealers and their customers.
    • Support Generac contractor rewards program through involvement in the monthly promotions and reporting using set metrics to ensure engagement, giving you direct exposure to how a marketing loyalty program works.
    • Participate in outbound call work to reach dealers and customers to garner approval to use their experience with Generac and its products to help build Generac’s case study library and other marketing collateral. Provides direct experience developing what continue to be key tools for marketing and sales purposes.  Will also give you exposure to the latest in digital marketing efforts to help share these case studies.  
    • Work collaboratively with other marketing team members to effectively coordinate marketing projects in support of the programs and promotions. Provides you with key project management skills needed in almost any position.
    • Coordinate marketing project statuses and timelines for the C&I team, enabling you to work closely with a broad and experienced team across the organization.
    • Execute marketing tasks associated with projects that grow Generac brand awareness which may include dealer communications, reports, website content and other related materials such as brochures, visual presentations, newsletters, direct mail pieces, press releases, and other marketing materials.
    • Perform other duties as assigned.

    Qualifications

    Basic Qualifications:

    • Currently pursuing a Bachelor’s or Master’s Degree in Business, Marketing, Sales or Communication field
    • The ability to work 15-20 hours during the school year and full-time during school breaks.

     

    Additional Qualifications:

    • Strong computer skills in the Microsoft Office Suite (g., PowerPoint, Word, Project, Excel, Access);
    • Working knowledge of Social Media as Marketing tool;Good verbal and written communication and interpersonal skills;
    • Ability to work independently and as part of a team;
    • Ability to manage multiple projects and deadlines;
    • Solid attention to detail, including proofreading proficiency.

     

    Preferred Qualifications:

    • Sophomore status or above in the degree-seeking program.

    Physical Demands:  While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

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