Generac Power Systems

  • Product Manager

    Job Locations US-WI-Waukesha
    Job ID
    2018-14661
    # of Openings
    1
    Posted Date
    2 months ago(9/20/2018 2:49 PM)
    Category
    ProdMgmt - Product Management
  • Overview

    Generac Power Systems – Work with the leader in the power industry! Our office in Waukesha, WI is seeking a Product Manager.

     

    The Product Manager develops product category strategy. This role ensures the successful launch of new products and is responsible for life-cycle management. This role prioritizes creation of strategies against business needs and market demand. The Product Manager gathers and maintains category foundational research and synthesizes data into facts and trends that validate company direction on product development. This role drives innovation-based three year product road-map and interfaces with Engineering to understand critical I.P. (Intellectual Property) landscape such as new technologies, intellectual property updates. This role understands product quality metrics and communicates any quality issues to sales leadership. This role interfaces with Engineering to understand regulatory standards, legislation and update current product category strategy as needed.

     

    Responsibilities

    • Develops product category strategy. Product category strategy includes specific, measurable goals such as percentage of market share, net sales, product revenue and margin growth.
    • Prioritizes creation of strategies against business needs and market demand.
    • Gathers and maintains category foundational research. This includes industry- and consumer-focused research (e.g., industry outlet share, market share, retail sales by price tier, competitive product profiles, consumer “pain points” and usage/attitude research).
    • Synthesizes data into facts and trends that validate company direction on product development.
    • Drives innovation-based three year product road-map. Innovation examples include: concept ideation such as Unique Selling Propositions, creating road-map of new projects, face-lifts to existing products, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
    • Interfaces with Engineering to understand critical I.P. (Intellectual Property) landscape such as new technologies, intellectual property updates.
    • Understands product quality metrics and communicates any quality issues to sales leadership.
    • Interfaces with Engineering to understand regulatory standards, legislation and updates current product category strategy as needed.
    • Performs other duties as assigned.

    Qualifications

     

    Minimum Qualifications:

     

    • Bachelor’s Degree or equivalent experience
    • 3 years of progressive work experience in marketing product management or equivalent experience
    • Valid drivers license and ability to travel up to 30%

     

    Preferred Qualifications:
    • Prior work in marketing consumer durable goods;
    • Familiarity with Microsoft Office Suite;
    • Solid understanding of the competition and competitive landscape;
    • Demonstrated technical skills for executing new product development projects in a manufacturing and engineering environment;
    • Excellent written and verbal communication skills;
    • Strong presentation skills;
    • Effective organizational and prioritization skills;
    • Proven ability to conceive, develop and launch new products using a cross-disciplinary approach;
    • Ability to initiate and support marketing communications and marketing services projects including advertising campaigns, packaging and merchandising development, sales collateral development, publicity programs, and trade show management;
    • Ability to act pro-actively and identify innovative solutions;
    • Ability to read and understand technical information well enough to convey in communication to multiple audiences;
    • Highly motivated;
    • Detail-orientation.

     

     

    PHYSICAL DEMANDS: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Up to 30% travel and valid Driver’s License required.

     

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