Generac Power Systems
Work with the leader in the power industry! Our corporate headquarters in Waukesha, WI is seeking a Marketing Communications Manager
This position is responsible for leading and managing the public relations and social media activities for the Residential, Commercial, Industrial and Mobile Products businesses, and also includes corporate publicity activities. Responsible for building and nurturing strong media relations, increasing awareness for our products and services and building a positive image for the company by utilizing multiple formats and platforms.
Must provide video media reel link and writing samples i.e. press release, marketing collateral, editorial content for publication, etc. to firstname.lastname@example.org
Select, Assign, supervise and review the activities of outside public relations agencies.
Coach and develop staff. Set clear expectations to inspire and motivate the team. Manage performance-- recognizing achievement, providing feedback and administering progressive discipline when necessary.
Facilitate consumer relations, handling public or customer inquiries and coordinating responses from other internal departments.
Write interesting and effective press releases, prepare information for media kits and provide content for internal communication vehicles.
Identify main client groups and audiences and determine the best way to communicate publicity information to them.
Oversee corporate public relations and social media budget designs
Direct the development and execution of yearly content calendars that help support PR/Social activities
Draft speeches for company executives, and arrange interviews and other forms of contact for them.
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Collaborate with HR managers and internal communications specialists to develop employee communications.