Generac Power Systems

  • Marketing Communications Manager

    Job Locations US-WI-Waukesha
    Job ID
    # of Openings
    Posted Date
    2 months ago(9/7/2018 7:04 PM)
    MKTG - Marketing
  • Overview

    Generac Power Systems


    Work with the leader in the power industry! Our corporate headquarters in Waukesha, WI is seeking a Marketing Communications Manager


    This position is responsible for leading and managing the public relations and social media activities for the Residential, Commercial, Industrial and Mobile Products businesses, and also includes corporate publicity activities.  Responsible for building and nurturing strong media relations, increasing awareness for our products and services and building a positive image for the company by utilizing multiple formats and platforms.


    Must provide video media reel link and writing samples i.e. press release, marketing collateral, editorial content for publication, etc. to


    • Develop and maintain the company's corporate image and identity, acting as the company spokesperson on a wide range of corporate and marketing topics including crisis communications
    • Manage special events such as sports sponsorships, media events introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.
    • Establish and maintain effective working relationships with local and national media representatives, publishers and editors
    • Select, Assign, supervise and review the activities of outside public relations agencies.

    • Coach and develop staff. Set clear expectations to inspire and motivate the team. Manage performance-- recognizing achievement, providing feedback and administering progressive discipline when necessary.

    • Facilitate consumer relations, handling public or customer inquiries and coordinating responses from other internal departments.

    • Write interesting and effective press releases, prepare information for media kits and provide content for internal communication vehicles.

    • Identify main client groups and audiences and determine the best way to communicate publicity information to them.

    • Oversee corporate public relations and social media budget designs

    • Direct the development and execution of yearly content calendars that help support PR/Social activities

    • Draft speeches for company executives, and arrange interviews and other forms of contact for them.

    • Evaluate advertising and promotion programs for compatibility with public relations efforts.

    • Collaborate with HR managers and internal communications specialists to develop employee communications.

    • Work with finance and investor relations managers to distribute earnings, acquisitions and other corporate announcements
    • Oversight of reporting platforms and communicating key metrics



    • Bachelor’s degree or equivalent experience
    • Minimum 8 years’ experience driving the creation and execution of B2B and B2C PR strategies for minimum $500 million company
    • Minimum 8 years’ previous experience managing media relations and serving as a corporate spokesperson in both broadcast and print media interviews
    • 2 years of team or peer leadership experience including training, mentoring, and coaching others
    • Valid driver license and ability to travel overnight up to 25%


    • 1-3 years experience designing and executing successful public relations campaigns at both a local and national level
    • Experience with social media including blogs, Facebook, Twitter, LinkedIn, etc.
    • Previous experience evaluating and managing Corporate Sponsorships
    • Previous experience in durable goods, home improvement, building or electrical product markets
    • Previous experience with a global brand
    • Master’s degree


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