Generac Power Systems

  • Product Manager

    Job Locations US-WI-Waukesha
    Job ID
    # of Openings
    Posted Date
    3 months ago(7/24/2018 11:09 AM)
    MKTG - Marketing
  • Overview

    Generac Power Systems – Work with the leader in the power industry! Our office in Waukesha, WI is seeking a Product Manager.


    The Product Manager integrates corporate strategies with business priorities to develop global product strategies. This role develops and supports global product management teams, to ensure the successful launch of global platforms.


    • Develops product category strategy through the creation and management of the market Lens Deck and strategic 3-year product development plan. Product category strategy includes specific, measurable goals such as market share percentage, net sales, product revenue and margin growth.
    • Gather, summarize and maintain category foundational research. This includes industry- and consumer-focused research (e.g., industry outlet share, market share, retail sales by price tier, competitive product profiles, consumer “pain points” and usage/attitude research).
    • Manage category products from launch to obsolescence: concept ideation such as Unique Selling Propositions, creating road-map of new projects, face-lifts to existing products, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
    • Interfaces with Engineering to understand regulatory standards, legislation and updates current product category strategy as needed. Interfaces with Engineering to understand critical I.P. (Intellectual Property) landscape such as new technologies, intellectual property updates.
    • Performs other duties as assigned.



    Minimum Qualifications:


    • Bachelor’s Degree or equivalent experience
    • 3 years of progressive work experience in marketing product management or equivalent experience


    Preferred Qualifications:


    • Demonstrated technical skills for executing new product development projects in a manufacturing and engineering environment
    • Ability to analyze and summarize competition and competitive landscape
    • Strong presentation skills with the ability to initiate and support marketing communications and marketing services projects including advertising campaigns, packaging and merchandising development, sales collateral development, publicity programs, and trade show management
    • Ability to comprehend and communicate technical information to a wide variety of audiences
    • Strong business acumen
    • Effective organizational and prioritizing skills
    • Ability to act pro-actively and identify innovative solutions
    • Highly motivated and detail-oriented


    PHYSICAL DEMANDS: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Up to 30% travel and valid Driver’s License required.


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