Generac Power Systems

  • Marketing Communications Coordinator

    Job Locations US-WI-Waukesha
    Posted Date 2 months ago(2/27/2018 8:38 AM)
    Job ID
    # of Openings
  • Overview

    Generac Power Systems – Join the leader in the power industry! Our Corporate Office in Waukesha, WI is seeking a Marketing Communications Coordinator.


    The Marketing Communications Coordinator engages with our customers, prospects and other stakeholders through social and other electronic and printed communications. This position is responsible for leading the monitoring and participation our consumer review platforms as well as analyzing and sharing metrics internally for insight applicable to product improvements and marketing approaches. This position also takes an active role in providing copy-writing assistance to other marketing personnel and creative team members, ensuring a consistent tone and voice for copy needs across all types of media, including web, social media, digital and print advertising, collateral and direct mail.


    • Develop a consumer review strategy that supports and encourages peer reviews as one essential component of the customer experience.
    • Implement the consumer review strategy by serving as the company ambassador on the review platform and maintaining Generac’s voice.
    • Respond to and engage all inquiries for Generac and its brands on consumer review platforms.
    • Find new ways to leverage peer reviews relevant to Generac’s products and services on other social media sites and blogs as well as other marketing and public relations initiatives.
    • Work with the marketing team to provide copy-writing support as necessary.
    • Work with subject matter experts within Generac for input as necessary and become a technical product resource to enhance copy-writing support.
    • Seek out and gain expertise of new and emerging customer-facing communication tools.
    • Develop, write and project manage customer-facing communication tools
    • Using appropriate listening tools and technology, monitor trends in the markets we serve and appropriately apply that knowledge to our social media tactics.
    • Measure and report on key social media performance indicators.
    • Propose new and alternative ways to leverage social media.
    • Educate others across the company regarding social media strategies and tactics.
    • Perform other duties as assigned.


    Basic Qualifications:

    • Bachelor’s degree in Marketing, Journalism, Communication, New Media, or equivalent experience
    • Minimum 2 years professional experience which includes developing and executing social media programs in a corporate or agency environment.

    Preferred Qualifications:

    • Strong writing skills with experience developing, writing and coordinating customer communications using key digital platforms such as Bazaarvoice or other consumer reviews monitoring systems
    • Strong customer service skills
    • Strong working knowledge of major social media channels, including Facebook, YouTube, Twitter, and Google;
    • Knowledge of Adobe Creative Suite and HTML coding;
    • Previous experience using SAP or equivalent ERP.

    PHYSICAL DEMANDS: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.


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