Generac Power Systems

Product Manager

Job Locations US-WI-Waukesha
Posted Date 3 weeks ago(1/30/2018 1:02 PM)
Job ID
# of Openings
Product Management


Generac Power Systems – Work with the leader in the power industry! Our office in Waukesha, WI is seeking a Product Manager focused on our Industrial Power Generation product category.

The Product Manager develops and drives product strategy cross functionally with P&L responsibility for Industrial products and accessories typically sold through our industrial power distribution partners. This role is responsible for product lifecycle management, and ensures the successful launch of new products, prioritizing strategies based on market analysis and business capabilities. The Product Manager gathers and maintains category research and synthesizes data into facts and trends that validate company direction on product development, driving innovative three year product roadmap in collaboration with other business leaders. The incumbent understands product quality metrics and communicates issues to the appropriate groups, contributing to problem solving and resolution.


  • Develop product category strategy to drive revenue and profitability for assigned product lines, including specific, measurable goals such as percentage of market share, net sales, product revenue and margin growth.
  • Prioritize creation of strategies against business needs and market demand.
  • Gather and maintain category foundational research to include industry and consumer-focused research (e.g., industry outlet share, market share, and retail sales by price tier, competitive product profiles, consumer “pain points” and usage/attitude research).
  • Synthesize data into facts and trends that validate company direction on product development.
  • Serve as knowledge expert in product category relative product capability, technical specifications and features, as well as market drivers and the competitive landscape.
  • Drive innovation-based three year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
  • Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category.
  • Utilize formal and informal communication to drive product strategy across the organization, gaining buy-in from broad stakeholder base in a matrix environment.
  • Collaborate across functions and lead indirect teams to move projects through the stage gate development process.
  • Drive activities and execute on strategies to support the sales team and process at key launch events or product milestones.
  • Work collaboratively with the Engineering team to understand critical intellectual property, regulatory standards, legislation in order to update product category strategy as needed.
  • Other duties as assigned.


Basic Qualifications:

  • Bachelor’s Degree in Business, Marketing, Engineering or related field plus 3 years of progressive work experience in marketing product management or 7 years of related work experience if no degree

Additional Qualifications:

  • Demonstrated capability to gather and utilize market analysis to understand the competitive landscape to envision and drive product development decisions.
  • Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience.
  • Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment
  • Proven ability to conceive, develop and launch new products using a cross-disciplinary approach
  • Experience marketing consumer durable goods
  • Effective written and verbal communication skills with strong presentation skills
  • Proven track record of successfully managing shifting deadlines and priorities in a fast paced environment
  • Ability to act pro-actively and identify innovative solutions
  • Ability to read and understand technical information well enough to convey in communication to multiple audiences
  • Ability to work in a fast-paced environment and manage ambiguity with a penchant for action
  • Proficiency in Microsoft Office Suite

Preferred Qualifications:

  • Master’s Degree in a related field
  • Previous experience with natural gas power generation in the 200KW and greater range

  • Previous experience with spark-ignited engine ignition and fuel control systems

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Up to 20% travel required, including International travel.


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