Generac Power Systems

Sr. Graphic Designer

2 weeks ago
Job ID
# of Openings


Generac Power Systems – Work with the leader in the power industry! Our office in Waukesha, WI is seeking a Sr. Graphic Designer.


The Sr Graphic Designer develops effective ways to get messages across in print and electronic media using color, type, illustration, photography, and various print and layout techniques; collaborate with the internal team, ad agencies, writers and web content specialists to blend copy with graphic designs for maximum impact and to build brand equity.


This position reports directly to the Graphic Design Supervisor.


  • Work closely with sales and other marketing personnel and product teams to create layouts for communication materials.
  • Conceptualize and design for all marketing needs, across all media, including work on branding initiatives, logos, seasonal marketing campaigns and the development of complete national programs. Projects include print ads, sales materials, direct mail, promotional flyers, displays and signage and other published materials.
  • Communicate with vendors for substrate selection, fulfillment requirements, mailing requirements and press checks for final proofing and editing before production.
  • Create designs and layouts for websites, corporate intranet, email communications and online interfaces.
  • Design materials for Web-based advertising and marketing campaigns.
  • Work closely with creative and marketing team members as well as other departments to help develop efficient work flow and processes.
  • Assist with the development and maintenance of file management systems for all photography and existing projects both in work and completed. 
  • Help established templates and brand look and ensure compliance to existing standards.


Basic Qualifications:

    • Associate degree in related field with 5 years previous design experience
    • Minimum of 7 years design experience in lieu of degree
    • Demonstrated full life cycle project management experience
    • Demonstrated complex project scoping
    • Experience using Adobe CS6 in Windows environment.
    • Ability to multitask multiple projects and tight deadlines  
    • Link to portfolio must accompany application or send portfolio to

Additional Qualifications:

    • Experience designing for widely varying audience’s e.g. general consumers, business executives and technical professionals including contractors, builders and engineers
    • Ability to successfully persuade/influence team members, sell ideas effectively and deliver results.
    • Excellent skills in communication and creativity. Problem solving skills are important as work is both team based and individual, depending on the specific project
    • Must be able to create compelling, clear and focused designs that meet sales and marketing objectives 

Preferred Qualifications:

    • Experience designing for a manufactured product
    • Production design experience
    • Previous Packing and In-Store environment design experience
    • Microsoft Office Suite
    • Bachelors degree


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